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LUDI is evolving

The winds of change are blowing over LUDI and
these changes are numerous: from its logo to
its graphic charter and from its early learning
and bath products to its communication.

The logo has broken free of the previous, very
childcare-focused version, turning instead
towards a more modern style. Refined,
rounded and just a little sly
, this new logo also
flaunts new bright and cheery colours.


L


LUDI is growing

LUDI is also asserting its identity through an
original and easily identified graphic charter :

·A dynamic atmosphere with eye-catching,
modern, multi-colour designs and red strips.

·Significant presence of role-playing images featuring
children to increase projection by customers
.


U


LUDI is innovating

·Joyful punchlines and short product descriptions.

·The product is showcased through large openings in the packaging,
a true customer experience, promoting touch to foster emotion

·Visual reminders of the product’s selling points using icons. 


D


LUDI is smiling

Assistance tailored to the understanding and use of the products
by end customers. It will be found on all product categories,
for increased brand recognition and on various
communication media to enhance merchandising.

This desire for unity marks a key moment in LUDI’s history
whilst staying true to its essence: joyful, cheerful,
bubbly, colourful, clever and bold
.



I


News 2019

This year 2018, the toys of first age are in the spotlight!


LUDI INTRODUCES YOU
cadeau


30002 Sensory Stimulation Set
(Age: 6 months)
30003 Pink Pyramid
(Age: 10 months)
30004Blue Pyramid
(Age: 10 months)
10007Giant Foam Play Mat Set
(Age: 10 months)
10008Large XXL Foam Play Mat
(From Birth)
 
30039 Gripping Ball
(Age: 6 months)
30043 Stackable Cubes
(Age: 10 months)
30044Fabric Book
(From Birth)
30045Bichette Sensory Stimulation Rattle
(From Birth)
30046Galopin Sensory Stimulation Rattle
(From Birth)

 
30047 Tourbillon Sensory Stimulation Rattle
(From Birth)
30048 Musical Cuddly Toy
(From Birth)
30049Mini Van
(Age: 18 months)
30050Soft Toy Bichette
(From Birth)
30051Soft Toy Galopin
(From Birth)

 
30052 Soft Toy Tourbillon
(From Birth)
30053 Set of 2 Rattles
(Age: 3 months)
30055Set of 8 awakening balls
(Age: 6 months)
30056Activity Board Bichette
(Age: 3 months)
30057Pink Dumbbell Rattle
(Age: 3 months)
 
30058Blue Dumbbell Rattle
(Age: 3 months)
30060Activity Board Galopin
(Age: 3 months)
40055Bath Squirt Toys
(Age: 10 months)
90010Beachside Play Mat
(Age: 18 months)
90011Anti-UV Protection Tent Abribaby
(From Birth)
 
90012 UV Tent with Fast Opening
(From Birth)
90015 Swimming Pool and Beach UV Tent
(Age: 10 months)
90018Red Portable Tent
(From Birth)
90019Garden house
(Age: 2 years)
90020Travel Cot Tourbillon
(From Birth)
 
90021 Sport, Leisure and Comfort Mat
90100 Playground
(Age: 2 years)
90101XXL Red Hopper Ball
(Age: 5 years)
90104XXL Blue Hopper Ball
(Age: 5 years)
90105Motor Development Ball
(Age: 2 years)
 
90106 Skill Play Area
(Age: 10 months)
90108 Set of 3 Tunnels
(Age: 2 years)
90109Motor Development Circuit
(Age: 2 years)
99005Pop-up Ball Pool
(Age: 10 months)
licorne 90008Unicorn hopper
(Age: 10 months)




 

logo jbm
logo marque francaise
 

LUDI, French brand to JBM, child care and toy market specialist.
For child since birth to height years old.


logo jbm

logo marque francaise

Agence de l'Environnement et de la Maîtrise de l'Energie